Cello

Cello is an innovative user-led growth platform tailored for B2B SaaS products, focusing on harnessing the power of word-of-mouth referrals. Designed for ease of integration, Cello offers an all-in-one solution for user and affiliate referral programs. The platform seamlessly embeds sharing functionalities within your product, allowing users to effortlessly promote your service across multiple channels.

Key features include frictionless sharing options, automated reward management integrated with Stripe and other payment providers, and real-time performance tracking. These elements make setting up and managing referral programs straightforward, eliminating the usual complexities and administrative burdens.

Additionally, Cello supports localization in multiple languages and complies with international data protection regulations, ensuring a secure and user-friendly experience. Companies like Blockpit and sevDesk have successfully boosted sign-ups and conversions using Cello, showcasing its effectiveness in driving growth through user referrals.

Seamless Integration: Make sharing available inside your product fast and hassle-free. Cello handles billing, payouts, and administration, reducing setup complexity.

Multiple Sharing Options: Users can share through various channels with auto-generated landing pages, ensuring a smooth sharing experience and increasing the chances of referrals.

Automated Rewards: Integrates with payment providers like Stripe to offer fully automated, success-based payouts. This flexibility allows businesses to customize rewards, such as recurring rewards based on MRR generated from referrals.

Performance Tracking: A robust platform to track referral program performance in real-time. This feature aids in proving the ROI of referral programs and helps in making data-driven decisions.

CRM and RevOps Integration: Cello integrates securely with existing CRM and RevOps tools, providing an enterprise-ready solution that fits seamlessly into the current workflow.

Frequently Asked Questions (FAQs)

Q: How does Cello's pricing work?
Cello's pricing model is success-based, meaning payment is required only when the referral program generates revenue. There is a free tier available for launching and validating the effectiveness of user referrals.

Q: Can you explain the user rewards system?
Rewards are customizable to fit individual business needs, typically calculated as a percentage of the Monthly Recurring Revenue (MRR) generated from referred users. Payouts are made directly to users' PayPal or Venmo accounts, with future options for gift cards, donations, and product rewards.

Q: What languages and regions does Cello support?
Cello supports user rewards in various countries, including the United States, United Kingdom, Germany, and many more. The platform provides localization in English, German, Norwegian, Spanish, French, and Dutch, with additional languages available upon request.

Q: How does Cello ensure compliance, legal, and security standards?
Cello prioritizes user privacy and data protection, offering Data Processing Agreements (DPAs) with all plans. The platform is GDPR-compliant, with servers located in the EU, and collaborates with a data protection service provider to adhere to international regulations.

Q: How does the integration process work with Cello?
Cello offers seamless integration, making sharing within the product fast and hassle-free. It handles billing, payouts, and administration, and integrates with popular payment providers like Stripe and existing tools such as CRM and RevOps systems.