Cello is an innovative user-led growth platform tailored for B2B SaaS products, focusing on harnessing the power of word-of-mouth referrals. Designed for ease of integration, Cello offers an all-in-one solution for user and affiliate referral programs. The platform seamlessly embeds sharing functionalities within the product, allowing users to effortlessly promote the service across multiple channels.
Key features include frictionless sharing options, automated reward management integrated with Stripe and other payment providers, and real-time performance tracking. These elements make setting up and managing referral programs straightforward, eliminating the usual complexities and administrative burdens.
Additionally, Cello supports localization in multiple languages and complies with international data protection regulations, ensuring a secure and user-friendly experience. Companies like Blockpit and sevDesk have successfully boosted sign-ups and conversions using Cello, showcasing its effectiveness in driving growth through user referrals.
Users can benefit from:
Seamless Integration: Embedding Cello into a product is quick, with minimal development time required. The platform handles billing, payouts, and administration.
Multiple Sharing Options: Users can share across various channels with auto-generated landing pages, increasing the ease and reach of referrals.
Automated Rewards: Fully automated attribution and success-based payouts integrated with popular payment providers like Stripe, ensuring users are rewarded promptly and accurately.
Performance Tracking: A comprehensive platform for tracking the performance of referral programs in real-time, making it easier to prove the ROI of the initiatives.
Compliance and Security: Cello prioritizes user privacy and data protection, adhering to GDPR and providing DPAs. Servers are based in the EU, ensuring compliance with international regulations.
Customer testimonials highlight the platform's ability to introduce a scalable, high-ROI revenue source without the usual administrative burdens. The platform's real-time data insights and ease of implementation have been praised, making it a preferred choice for high-growth software companies relying on word-of-mouth as a critical growth driver.
For businesses looking to grow through referrals, Cello offers a free tier to launch and validate the effectiveness of user referrals, with pricing structured to be entirely success-based. This approach minimizes risk and maximizes the potential for growth.