Branded FAQs

Audience Segments Offered by Branded Research

Branded provides access to a diverse array of consumer segments, exceeding 100 distinct categories. Some key segments include:

  • Tech-savvy baby boomers
  • Millennial homeowners
  • LGBT parents
  • Hispanic Gen Z
  • Luxury travelers

This vast spectrum allows for customized research tailored to meet specific demographic insights and needs.

Ensuring Data Quality through AI

Branded utilizes artificial intelligence to ensure the integrity of participant responses. The AI system boasts over 95% accuracy in filtering out unreliable data contributors. It scrutinizes participant attitudes, behaviors, and responses, thereby ensuring that insights derive from authentic consumer feedback. This robust vetting process is critical in maintaining high data quality.

Research Methods Available

Branded supports various research methodologies, encompassing both qualitative and quantitative approaches. Available options include:

  • Webcam studies
  • Emotional AI assessments
  • Traditional surveys

Participants can leverage their own research programming tools or collaborate with third-party services tailored to meet their specific research requirements.

Accessing Custom Audience via API

Branded features a programmatic API solution for effortless connection to custom audiences in real-time. This capability facilitates rapid recruitment of participants needed for targeted research endeavors, enhancing efficiency and accuracy in audience engagement.

Industries Benefiting from Insights Solutions

Branded’s insights solutions extend across multiple industries:

  • Tech & Telecom
  • Consumer Goods
  • Financial Services
  • Retail & Restaurants
  • Healthcare

These industry-specific insights assist organizations in understanding consumer motivations, thereby guiding product development and market strategy decisions.